Case Study: UN Environment Programme builds a global restoration movement with Walls.io

UN Decade on Restoration is an ambitious 10-year project seeking to halt the climate crisis.

The UN Environment Programme (UNEP) required a central way to showcase and unite a global movement for its decade-long ecosystem restoration campaign, connecting various target groups from governments to grassroots activists. To overcome the challenge of pulling together vast amounts of content and visualizing momentum, they partnered with Walls.io to implement a social wall.

Walls.io provided the solution by aggregating content from across social media platforms using the unique #GenerationRestoration hashtag. The embedded social wall became a primary call-to-action on the campaign's website, serving as a real-time hub for engagement. This implementation by Walls.io successfully visualized the growing movement, helped source inspiring content, and contributed to significant results, including a TikTok challenge that garnered 60 million engagements and a gamified guide that motivated 79,000 people to take tangible environmental actions.

UN Environment Programme

Ann-Kathrin Neureuther

Communications Manager