Case Study: Humane Society of Charlotte builds community in virtual fundraising with Walls.io

They managed to make it virtual without losing all those fun elements that connect people in an event — including a social wall

The Humane Society of Charlotte needed to reimagine its annual Pet Palooza fundraising walk during the pandemic, when in-person events were no longer safe. To keep supporters, donors, and sponsors connected while continuing to raise funds, the organization turned to Walls.io and its social wall product as part of a virtual event experience.

Walls.io helped the Humane Society of Charlotte gather participant photos and hashtag posts in one place, embedded on the Pet Palooza homepage to create a sense of togetherness and community. Combined with a virtual vendor village, event microsite, and daily engagement challenges, the solution kept people active throughout the week-long event and supported donations and sponsor visibility, though no specific revenue or participation figures were provided.

Humane Society of Charlotte

Emily Cook

Marketing & Communications Manager