Case Study: Oakland Zoo boosts social media engagement and viral reach with Walls.io

The Oakland Zoo uses social media walls to present the different happenings around the Zoo, as well as guest engagement and user-generated content

The Oakland Zoo, a major zoological institution, sought to enhance its social media engagement by creating a dynamic display of guest and organizational content, both online and on-site at its entrance plaza. Their previous social wall platform became cost-prohibitive and lacked features like live video feeds and support for key social networks. To better showcase animal stories, conservation work, and visitor experiences, they turned to the vendor Walls.io for its social wall service.

By implementing Walls.io, the Oakland Zoo gained a versatile social wall that integrated content from multiple sources, including Twitter and TikTok. The solution provided the desired functionality, such as auto-playing videos and easy manual moderation, allowing the team to curate a family-friendly feed. This resulted in a highly engaging display for visitors and contributed to the zoo's massive social media growth, including a TikTok following that exploded from 2,000 to over 106,000 followers, helping to share their conservation message with a global audience.

Oakland Zoo

Adam Zuby

Marketing Coordinator