Case Study: The NAMM Show drives brand exposure with Walls.io social wall

The NAMM Show boosts brand exposure with Walls.io social wall reaching 24K active app users

The NAMM Show, a major music trade show, sought to increase brand exposure for its exhibitors and enhance engagement for its global community of attendees. To achieve this, they partnered with vendor Walls.io to implement a social wall as part of their event strategy.

Walls.io provided a social wall solution that aggregated and displayed user-generated content from the event's hashtag alongside posts from NAMM's own social profiles. This wall was integrated into their event app, website, and on-site screens. The solution successfully curated content, provided important event reminders, and captured the event's excitement. The measurable impact included 24,000 active app users and the collection of a significant amount of UGC, which was later repurposed for a post-show report, with future plans to monetize the wall through sponsorships.

The NAMM Show