Case Study: S&P Global Market Intelligence maintains privacy and boosts engagement at virtual event with Walls.io

S&P Global Maintains Privacy at Internal Event With Direct Posts

S&P Global Market Intelligence, a division of S&P Global, faced the challenge of driving engagement for its large internal virtual event while strictly adhering to corporate social media policies and data privacy laws. They needed a way for their 5,000 employees to share content and interact without being required to post publicly on their personal social media accounts, which could pose a compliance risk.

The solution was implemented using the Walls.io social wall platform, specifically leveraging its new Direct Posts feature. This allowed attendees to post text and images directly to the event wall without any social media integration, ensuring privacy. Combined with a Snapbar photo booth integration and a posting contest, the solution generated overwhelming engagement and positive feedback, successfully replicating the connective feeling of an in-person event for a globally dispersed workforce.

S&P Global Market Intelligence

Karina Factora

Senior Manager