Case Study: Showstopper creates a virtual audience for dance competitions with Walls.io

Showstopper Creates Virtual Dance Experience With a Social Wall

Showstopper, a long-running and prestigious dance competition company, faced a significant challenge when the COVID-19 pandemic forced it to cancel live events. Their primary obstacle was figuring out how to deliver an authentic and engaging competition experience virtually, which included finding a way to replicate the crucial element of a live audience cheering on the dancers.

Showstopper implemented Walls.io to create a customizable social wall that was embedded into their virtual competition room. This solution acted as a virtual audience, allowing friends, family, and teammates to engage in real-time by cheering and celebrating on social media. The use of Walls.io helped maintain high engagement, contributed to the organic spread of the events, and allowed Showstopper to successfully host competitions that were open to a global and more inclusive group of dancers.

Showstopper

Nikki Cole

Director of Marketing and Media Relations