Case Study: Showstopper creates an engaging virtual audience for dance competitions with Walls.io

Showstopper creates virtual dance competitions for 50,000 dancers with Walls.io

Showstopper, a prestigious dance competition company, faced significant challenges due to the 2020 pandemic, which forced the cancellation of live events and threatened the dance studio community. Their primary challenge was to recreate the immersive, engaging experience of an in-person competition in a virtual format to give dancers a reason to perform and studios a reason to stay open. To achieve this, they turned to the social media aggregation platform Walls.io.

Using Walls.io, Showstopper embedded a customizable social wall into their virtual competition room, which displayed social media posts from a remote audience. This solution created a lively virtual audience that could cheer and celebrate from home, significantly boosting engagement and social media reach. The results were immensely positive, with subsequent virtual events growing in participation. The Walls.io plugin was a key component in successfully replicating the community feel of a live event, making the virtual competitions an inclusive and original experience in their own right.

Showstopper