Case Study: Raiffeisen Bank România boosts UGC engagement with Walls.io

Raiffeisen Bank Romania Runs an Engaging UGC Hashtag Contest

Raiffeisen Bank România partnered with the UGC platform Walls.io to celebrate Romania's National Day and enhance its brand engagement. The bank's challenge was to run a large-scale, user-generated content hashtag contest on Instagram that would effectively collect and manage submissions while encouraging widespread public participation.

Walls.io provided a social media wall to aggregate content posted with the campaign's unique hashtags. This solution collected 1001 photo submissions over five days and was embedded on a dedicated campaign landing page to display entries in real-time. The successful campaign allowed Raiffeisen Bank to boost brand awareness, engage its audience, and gather a wealth of user-generated content for marketing purposes.

Raiffeisen Bank