Case Study: Plan International boosts global #GirlsTakeover campaign engagement with Walls.io

Plan International Global Hashtag Campaign on a Social Wall

Plan International, a global children's charity, needed to coordinate a worldwide social media campaign for its #GirlsTakeover initiative. The challenge was to manage and unify content from its federated organization across multiple countries and time zones. The nonprofit turned to Walls.io and its social media wall service to centralize and moderate the global conversation.

Walls.io provided a centralized platform that aggregated content from various social networks using the campaign hashtag. The solution included an advanced moderation function, which allowed Plan International's geographically dispersed teams to monitor the stream 24/7. By leveraging Walls.io, the organization successfully amplified its campaign, which featured real-world events in over 50 countries, creating an engaging and impactful social wall that unified their global efforts.

Plan International