Case Study: Oregon Humane Society boosts event engagement and donations with Walls.io

Oregon Humane Society Collects UGC via Direct Posts

The Oregon Humane Society needed a new approach for its annual Diamond Collar Awards event to overcome virtual event fatigue and continue its mission-critical fundraising. Unable to host another virtual event or an in-person luncheon, the organization partnered with Walls.io to create a new campaign tool that would engage its community and encourage donations.

Walls.io's solution was the "Hero Wall," a social wall powered by its Direct Posts feature. This allowed community members to easily and anonymously share stories and photos of their pets. The campaign successfully generated significant user-generated content, increased engagement by making everyone feel included, and served as an effective tool to promote the awards and drive donations for the shelter.

Oregon Humane Society

Katie Hamlin

Website & Social Media Projects Manager