Case Study: ÖBB enriches employer branding and hashtag campaigns with Walls.io

ÖBB enriches employer branding and hashtag campaigns in 1.5 years with Walls.io

ÖBB, Austria's national railway company, sought a way to enhance its employer branding and engage both employees and the public through its campaigns. The company wanted to create a visually cohesive experience on its career website and leverage user-generated content to connect with its community, particularly train enthusiasts. To address this challenge, ÖBB turned to the vendor Walls.io and implemented its social wall service.

By using Walls.io, ÖBB embedded dynamic social walls onto its career website and homepage to automatically aggregate content from specific hashtag campaigns. This solution allowed them to showcase authentic employee stories and user-generated content, such as the successful #NightjetNewGen campaign which gathered diverse photos from the train-spotting community. The results included a more attractive digital presence for potential job applicants and increased campaign visibility, as the Walls.io platform made social media content more engaging than traditional articles.

OBB