Case Study: Oakland Zoo boosts social media engagement and viral reach with Walls.io

Oakland Zoo drives 42 million impressions with Walls.io

The Oakland Zoo, a long-standing institution celebrating its 100th anniversary, sought a better way to present diverse happenings and guest engagement on social walls for its website and on-site screens. Their previous platform pivoted away from user-generated content (UGC) and doubled in price, prompting a search for a new solution. They turned to the vendor Walls.io for its social wall product.

By implementing Walls.io, the zoo gained full control to curate content from various sources, including popular hashtags and its own accounts. The solution provided dynamic, auto-playing video feeds, a feature not available on their previous platform, which significantly enhanced engagement. The social wall displayed at the main entrance plaza created a positive energy for visitors. The measurable impact included a massive growth in social media presence, with TikTok followers skyrocketing from under 2,000 to over 106,000, largely driven by viral content that Walls.io helped to showcase.

Oakland Zoo