Case Study: The Memphis Grizzlies enhance social media branding and fan engagement with Walls.io

NBA Social Media Strategy by Memphis Grizzlies

The NBA's Memphis Grizzlies wanted a more aesthetically pleasing and integrated way to display their social media content across their various websites, finding their previous solution to be insufficient. They sought a tool that would provide a natural, branded flow for their social posts rather than having them feel like an afterthought. They turned to Walls.io to implement a customized social media wall.

Walls.io provided a solution that was simple to implement and offered extensive customization, allowing the Grizzlies to create uniquely styled social walls for each of their web properties, including Grizzlies.com and FedExForum.com. The result was a more visually appealing and user-friendly display of content that received great feedback. The team was so satisfied that they planned to expand the use of Walls.io social walls for in-arena displays during games and for integration into their mobile app, creating new avenues for fan engagement.

The Memphis Grizzlies

Rolanda Gregory

Vice President of Marketing Strategy