Case Study: Life is Good raises $1 million for donations with Walls.io

Life is good raises $1 million with Walls.io hashtag campaign

Life is good, an apparel company built on optimism, wanted to run a large-scale hashtag campaign to celebrate its 25th anniversary and raise $1 million for its Kids Foundation. The challenge was to create an engaging campaign that would allow users to participate across multiple social channels and through a direct upload form, while efficiently aggregating and moderating all the content. They turned to the vendor Walls.io to implement a social wall as the central hub for the campaign.

Using the Walls.io social wall and its robust API, Life is good embedded a feed on its website that aggregated posts using the #SomethingGood hashtag from Twitter, Instagram, and a custom direct upload form. The solution allowed the company to focus on user experience and strategy while Walls.io handled the technical complexities of content aggregation and provided powerful moderation tools. The campaign was a major success, inspiring 1 million shares and resulting in a $1 million donation to its foundation, significantly increasing brand awareness in the process.

Life is good