Case Study: Life is Good Kids Foundation raises $1 million with Walls.io

Life is Good Kids Foundation - Customer Case Study

Life is Good Kids Foundation, part of Life is Good’s 25th-anniversary #SomethingGood donation campaign, needed a way to aggregate posts from multiple channels and present them on a branded campaign site while encouraging broad participation. The team wanted to inspire people to share optimistic content, raise awareness for the brand and the foundation, and make it easy for users to contribute even if they were not active on social media. Walls.io provided the social wall and API-based collection tools used for the campaign.

Walls.io powered an embedded social wall on Lifeisgood.com that pulled in posts from Twitter, Instagram, and a custom upload form, with direct API integration for real-time posting. The result was a highly engaging, more inclusive campaign that let users submit #SomethingGood and immediately see their posts on the wall, helping drive participation and support. The campaign raised $1 million for Life is Good Kids Foundation, and Walls.io’s moderation and developer support helped the team manage the feed efficiently.

Life is Good Kids Foundation

Chris Schwab

Front End Engineer