Case Study: NatureFresh™ Farms boosts authentic UGC and healthy-eating engagement with Walls.io

How Running a Successful Hashtag Campaign Can Help You Collect and Repurpose Authentic User-generated Content

NatureFresh™ Farms, a family-owned vegetable supplier, faced the challenge of encouraging children to eat more vegetables and improving their brand's connection with families. To achieve this, they partnered with vendor Walls.io to create a user-generated content campaign using a social media wall.

Walls.io provided a social wall that served as the central hub for the #KidsInTheKitchen hashtag campaign. The solution included features like automated moderation through an allow list and Native Posts to manually add incorrectly tagged content, which streamlined management. The campaign was a significant success for NatureFresh™ Farms, resulting in a dramatic increase in social reach and website traffic across the US and Canada, and the collected content was repurposed into a valuable eBook guide for parents.

NatureFresh™ Farms

Brittany MacAulay

Marketing Coordinator