Case Study: Event Options boosts event engagement with Walls.io

Event Options drives 8.7K interactions with Walls.io

Event Options, the official registration and tech partner for the inaugural Festival of Eventing in South Africa, faced the challenge of building community and excitement for a first-time event well before attendees arrived on-site. Their goal was to transform attendees from passive spectators into active co-creators of the experience. To achieve this, they turned to the vendor Walls.io and its pre-event marketing tool, Walls.io Echo.

Walls.io implemented its social wall and Echo platform to spark pre-event buzz and drive on-site engagement. The solution collected 695 posts, generated 3,300 visits to the wall, and spurred 8,700 interactions. The campaign achieved a 10.7x viral boost for attendee content and a 95% positive sentiment, successfully creating a community-powered experience that stretched beyond the venue. Walls.io helped turn the festival into a dynamic and unforgettable event.

Event Options