Case Study: Delta Electronics EMEA Region boosts trade show engagement with Walls.io Direct Posts

Direct Posts Boost Engagement at Trade Show Booth for Delta Electronics EMEA Region

Delta Electronics EMEA Region, a global electronics company, sought to increase visitor engagement at its trade show booths. The company turned to Walls.io and its social wall product to create a more interactive experience and move beyond simply displaying its own content, a challenge they had faced in the past with attendees reluctant to post on their personal social media accounts.

Walls.io's solution centered on its Direct Posts feature, which allowed attendees to upload photos and text directly to the social wall by scanning a QR code without needing to use their personal social media profiles. This approach led to a significant increase in interaction, with the company reporting 15-20 uploads per day. A representative from Delta stated that the engagement with the wall was the largest they had seen since they began using social walls, crediting the Walls.io feature as a complete game changer for their event strategy.

Delta Electronics EMEA Region

Denise Futterer

Social Media & Digital Marketing Project Manager