Case Study: Celtic Colours International Festival celebrates 25 years with Walls.io social wall

Celtic Colours International Festival - Customer Case Study

Celtic Colours International Festival, a major Canadian cultural event, faced the challenge of celebrating its 25th anniversary and connecting its community online after the in-person festival was canceled due to the COVID-19 pandemic. To overcome this, they partnered with the vendor Walls.io.

Using a Walls.io social wall, the festival created a central hub for fans to share memories. Walls.io's solution included a Direct Posts feature, allowing submissions via email and web forms for those not on social media. This approach was highly successful, generating significant engagement and content, with the majority of contributions coming through these direct methods. The online initiatives significantly broadened the festival's audience reach, attracting many new viewers and followers during its virtual editions.

Celtic Colours International Festival

Jason Jardine

Marketing Director