Case Study: BMW Group Germany boosts event engagement with Walls.io live social media feed

BMW Group Germany used a Walls.io live social media feed during the BMW Working Out Loud Conference

BMW Group Germany sought to enhance engagement and live interaction for its Working Out Loud conference, a grassroots initiative focused on transparency and collaboration. The team at BMW wanted a dynamic way to capture and display social media posts from attendees using their event hashtag. They chose Walls.io to implement a live social media feed to meet this challenge.

Using the Walls.io event subscription, BMW easily set up a customized social wall that aggregated content from Twitter and Instagram using the hashtag #BMWWOLCON. The solution was implemented without the need for pre-event promotion or active content moderation. The live feed was displayed on a large screen during the event, successfully encouraging participation from 500 attendees. This Walls.io integration created an engaging and interactive experience, making the event more dynamic and visible on social media.

BMW Group Germany

Fabian Bayer

Digital Specialist