Case Study: Expression Systems achieves a modern brand identity with Wallrich Creative Communications

Expression Systems modernizes its logo and brand program with Wallrich

Expression Systems, a biotechnology company, needed to assume a major league role in its industry but its existing brand identity failed to convey leadership. They engaged Wallrich Creative Communications for a new brand identity and program to address this challenge.

Wallrich updated the logo by retaining the moth motif but simplifying its design and modernizing the typography for a more approachable and minimalist aesthetic. The resulting brand program, including a new suite of stationery, successfully provided the company with a differentiated and professional identity that could project industry leadership.

Expression Systems