Case Study: The Drake boosts direct bookings and website traffic with Wallop digital marketing

The Drake boosts website sessions 90% with Wallop

The Drake, a Canadian hospitality brand, approached Wallop to overhaul its digital strategy. The challenge involved expanding reach to new audiences across Canada, driving direct bookings for its boutique properties, and specifically positioning its Devonshire Inn location as a top corporate retreat destination.

Wallop implemented a revamped digital strategy that delivered significant results. The efforts yielded a remarkable 10:1 return on ad spend on paid search and a 50% improvement in average organic position. This success translated into measurable impact, including a 90% increase in overall website sessions year-over-year and a staggering 757% increase in paid search sessions.

The Drake