Case Study: Mirror Lake Inn Resort & Spa boosts bookings, applications, and search visibility with Wallop

Mirror Lake Inn Resort & Spa boosts package bookings and drives 614% more Facebook event responses with wallop

Mirror Lake Inn Resort & Spa faced several digital marketing challenges, including driving more midweek and package bookings, reducing reliance on OTAs, improving their website's accessibility, and attracting more qualified job applicants. The luxury Adirondack resort partnered with the digital agency Wallop to address these areas and edge out their competition in organic search.

Wallop implemented a multi-faceted strategy that included creating targeted Facebook Event campaigns for packages, which sold out, and redesigning the package pages for better conversions. For hiring, they ran targeted ad campaigns, created compelling content about job perks, and streamlined the application process, resulting in a 267% increase in applications. A combined paid search and SEO strategy helped them outperform local competitors and achieve top page-one rankings. Wallop also provided ongoing website accessibility maintenance. These efforts collectively drove significant revenue increases from both organic and paid search for Mirror Lake Inn.

Mirror Lake Inn Resort & Spa