Case Study: Miraval Resorts & Spas boosts bookings and organic performance with Wallop

Miraval Resorts & Spas boosts direct booking clicks 26.84% with Wallop

Miraval Resorts & Spas, a luxury wellness retreat, sought a new digital marketing strategy and website development for its properties, particularly for its newest location launched during the COVID-19 pandemic. They faced challenges in raising awareness and driving bookings in a post-pandemic market and needed a hands-on digital partner. They partnered with Wallop for digital marketing and website services.

Wallop implemented a comprehensive digital solution, developing new websites and managing paid campaigns. This strategy yielded significant results, including an 82% reduction in social CPC and a 40% decrease in spending on Google Ads branded terms. The new websites also drove substantial improvements, with a 5% increase in engaged sessions, a 14.87% improvement in organic ranking, and a 26.84% rise in booking intention clicks. Wallop's efforts successfully reaffirmed Miraval's premier standing.

Miraval Resorts & Spas