Case Study: Hutton Hotel boosts bookings and ROAS with Wallop digital marketing

Hutton Hotel boosts website bookings revenue 81% with wallop

The Hutton Hotel, a hub of creativity in Nashville, approached Wallop for digital marketing assistance. The hotel needed to generate awareness, build its brand, and drive direct bookings as it planned its reopening after an extended closure during the Covid-19 pandemic. A key focus was on achieving a strong return on ad spend (ROAS).

Wallop implemented a diverse paid media campaign across Google, Facebook, and Bing, while also bolstering SEO and optimizing the website's user experience. The results were significant, including a 37.6% increase in website booking revenue and a 28% improvement in conversion rate year-over-year. During peak months, Wallop's efforts achieved an impressive ROAS of up to 10:1 for the Hutton Hotel.

Hutton Hotel