Case Study: Hotel Kinsley boosts sessions and conversions with Wallop

Hotel Kinsley boosts organic sessions by 19.1% YoY with wallop

Hotel Kinsley, a boutique hotel in Kingston, New York, approached Wallop for a custom website and digital marketing solution. The hotel needed a revamped website to better showcase its unique four-building design, improve navigation, and create templates for marketing and property-specific pages to enhance the user experience.

Wallop delivered a new website that captured the hotel's charm with custom elements like an integrated city map and seamless navigation. The results were significant, with a 50.3% increase in paid sessions and conversion rates soaring by over 2,900%. The paid ads achieved an 18.4% click-through rate and a remarkable 23:1 return on ad spend.

Hotel Kinsley