Case Study: Brush Creek Ranch boosts traffic, conversions, and bookings with Wallop

Brush Creek Ranch cuts cost per lead by 71.10% with Wallop

Brush Creek Ranch, a luxury Wyoming resort, faced significant digital marketing challenges. Their strategy involved operating four separate websites for their different properties, which diluted their brand and severely hampered their SEO performance and lead generation. Additionally, their digital efforts were split between two different agencies for PPC and web, causing a lack of collaboration and inefficient spending that resulted in a high cost per lead. They enlisted the digital agency Wallop to develop a new, unified approach.

Wallop implemented a holistic solution by first creating a unified PPC campaign structure and then migrating all of the separate property sites onto a single domain. This consolidated strategy improved SEO, user experience, and booking conversions. The results were substantial, including a 40.29% increase in sessions, a 71.10% decrease in cost per lead, and a 64.20% increase in website inquiries. Wallop's efforts helped Brush Creek Ranch achieve record occupancy and defy market downturns, establishing a long-term partnership for ongoing digital management.

Brush Creek Ranch