Case Study: Aragon drives nearly 5,000 event conversions in 9 days with Wallop

Aragon drives nearly 5,000 conversions in 9 days with Wallop

The customer, Aragon, a Vancouver-based real estate developer, faced the challenge of generating significant buzz and a large number of attendees for its inaugural Woofstock Festival in just nine days. They also needed to capture quality leads for their Peninsula property development. The vendor, Wallop, was tasked with creating a digital marketing campaign to achieve both of these goals and find the right balance between event-goers and potential buyers.

Wallop implemented a solution using three targeted Facebook ad formats: Lead Generation, Link Clicks, and Event Response ads. This approach successfully drove awareness, web traffic, and direct responses from the platform. The campaign achieved nearly 5,000 total conversions, including over 700 event responses and over 4,000 link clicks, with an average cost per conversion of just $3.02. Wallop's strategy also resulted in a 42% lower cost per click and a 3x higher clickthrough rate compared to industry benchmarks.

Aragon