Case Study: Ace Hotel boosts transactions and revenue with Wallop

Ace Hotel boosts website transactions 59.45% with Wallop

Ace Hotel, a distinctive hotel brand with locations worldwide, sought a partner to develop a new website that better balanced its unique identity with seamless user experience and conversions. Their original site prioritized design over functionality, creating navigation challenges for users and underperforming in bookings. They partnered with the digital agency Wallop to address these issues and create a site capable of showcasing their growing number of locations and vibrant events.

Wallop implemented a solution featuring a sticky navigation bar with a prominent booking button and a modular design for easy content updates. The new site made it easier to explore all hotel locations and significantly enhanced the events section. As a result of the work done by Wallop, the hotel saw a dramatic improvement in key metrics within two months of launch, including a 59.45% increase in website transactions, a 55.11% surge in revenue, and a 50% rise in e-commerce conversion rates.

Ace Hotel