Case Study: Immobel boosts brand visibility and project leads with Walking Men’s new corporate website

Immobel boosts international visibility with Walking Men

The customer, Immobel, a key European real estate developer and Belgium's largest listed property developer, faced the challenge of growing its brand reputation and visibility internationally. Their digital assets lacked a structured ecosystem to effectively reach a broad audience. They partnered with the vendor Walking Men for a comprehensive solution involving digital strategy, user experience design, and Drupal web development to create a new corporate website.

Walking Men implemented a strategic digital ecosystem for Immobel, beginning with discovery workshops to shape a content and SEO-first approach. This was paired with a versatile design system that expanded upon the company's new brand identity. The solution was designed to significantly increase the Immobel group's online visibility, attract relevant traffic, and generate sales leads for its projects by answering audience questions and providing an engaging user experience.

Immobel