Case Study: Yes Lifecycle Marketing earns 404 media placements in one year with Walker Sands Communications

Yes Lifecycle Marketing earns 404 placements in one year with Walker Sands Communications

Walker Sands Communications helped Yes Lifecycle Marketing, a martech company, address its challenge of establishing its new brand as a trusted source for thought leadership in the marketing industry. The company needed B2B PR expertise to evangelize its brand, announce product launches, and promote its high-value content to achieve this industry reputation.

To meet the ambitious goal of earning one media placement per day, Walker Sands implemented a three-part strategy focusing on advancing reporter relationships, tailoring all outreach, and newsjacking to stay relevant. This approach resulted in Walker Sands exceeding its goal, securing 404 high-quality media placements in a single year, with 42% being top-tier, successfully positioning Yes Lifecycle Marketing as a trusted and relevant industry source.