Case Study: Visier achieves top-tier media coverage with Walker Sands Communications

Visier lands 225 placements with Walker Sands Communications

Visier, a workplace analytics company, faced the challenge of accelerating and maturing its PR program to match its growth momentum. The goal was to enhance the quality of its media coverage by securing placements in top-tier outlets. To achieve this, Visier partnered with vendor Walker Sands Communications to execute a more data-driven public relations strategy.

Walker Sands implemented a solution focused on leveraging Visier's proprietary workforce data to create compelling reports and thought leadership on trending topics like the Great Resignation and workplace burnout. This strategy included media outreach, bylined articles, and data-driven assets. The results were significant, with the campaign securing 225 total media placements, 126 of which were directly attributed to the data assets. Notably, 83 placements were in top-tier outlets including The Wall Street Journal, Forbes, and Bloomberg.

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