Walker Sands Communications
109 Case Studies
Case Study: TransUnion improves lead generation and content discovery with Walker Sands Communications
A Walker Sands Communications Case Study
TransUnion improves lead generation and content discovery with Walker Sands
TransUnion, a global information and insights company, needed to redesign its B2B website to help visitors better understand its diverse product portfolio and improve lead generation. The company engaged Walker Sands for a website redesign project to create a more intuitive user experience and standardize interaction design.
Walker Sands conducted audience persona research and developed responsive wireframe templates to restructure the site's content and navigation. This data-informed approach resulted in a redesigned website that positioned TransUnion for growth. The solution improved content discoverability and lead generation, with the project yielding a significant decrease in the average time for users to find their solution and high Google Lighthouse performance and SEO scores.
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