Case Study: Tessian boosts Twitter engagement and brand sentiment with Walker Sands Communications

Tessian boosts Twitter engagement 1,537% with Walker Sands

Tessian, a leading integrated cloud email security platform, faced a challenge with its social media presence. Internal bandwidth constraints resulted in a program focused on company-owned content that failed to connect with its target audience of cybersecurity professionals. To boost brand awareness and engagement, Tessian engaged Walker Sands to develop a strategic Twitter program.

Walker Sands implemented a microcontent strategy that leveraged social listening to insert Tessian into timely industry conversations. Using a witty and informative voice, along with relatable graphics, the program prioritized audience interests over marketing messages. This solution drove a significant measurable impact, including a 1,537% increase in engagements and a 5.2% increase in share of voice, successfully differentiating Tessian in the cybersecurity space.