Case Study: TEKsystems repositions its brand as a digital transformation leader with Walker Sands

TEKsystems boosts coverage relevance by 83% with Walker Sands Communications

TEKsystems, a leading IT services and consulting provider, faced the challenge of being perceived primarily as a staffing firm despite its expanded digital transformation capabilities. To reshape its reputation and gain recognition as a technology partner, the company partnered with vendor Walker Sands Communications for a strategic public relations and social media engagement program.

Walker Sands implemented an integrated solution focused on earned media targeting key "North Star" outlets and organic social amplification. The results included securing Tier 1 media placements in outlets like MarketWatch and CNBC, with 53% of coverage in strategic target publications and an 83% alignment with core messaging. This program successfully repositioned TEKsystems as a forward-thinking digital transformation leader.

TEKsystems