Case Study: Strike Social boosts brand awareness and share of voice with Walker Sands Communications

Strike Social boosts web traffic 105% with Walker Sands

Strike Social, an AI software company for YouTube media buying, faced a challenge with low brand awareness among its target audience of media buyers and agencies. This lack of recognition was impacting its sales pipeline. The company enlisted Walker Sands to generate media coverage and increase awareness of its unique technology.

Walker Sands implemented a public relations strategy focused on company news, newsjacking, and quarterly data reports, all supported by a thought leadership program. This approach secured over 100 media placements in top-tier outlets, tripling Strike Social's coverage. The campaign resulted in a 105% increase in web traffic, a five-point increase in domain authority, and a rise in its share-of-voice ranking.

Strike Social