Case Study: Sophos boosts cybersecurity leadership with Walker Sands Communications' PR program

Sophos boosts top-tier coverage by 71% with Walker Sands Communications

Sophos, a cybersecurity company, faced the challenge of standing out in a crowded market by shifting its brand perception from a traditional antivirus provider to an innovative, next-generation industry leader. To achieve this shift in public perception and elevate awareness, Sophos partnered with vendor Walker Sands Communications to develop a strategic public relations program.

Walker Sands implemented a multi-faceted PR solution that included industry thought leadership, rapid response newsjacking, and leveraging proprietary research from SophosLabs. This program successfully positioned Sophos as a next-gen leader, earning over 2,100 media placements in top-tier outlets. The results for Sophos included a 71% increase in top-tier coverage, an 8% increase in overall share of voice, and holding the #1 media coverage SOV position for three consecutive quarters.

Sophos