Case Study: SoftwareOne achieves full-funnel paid media growth with Walker Sands Communications

SoftwareONE drives 94% more leads with Walker Sands Communications

Walker Sands Communications partnered with SoftwareONE to launch a comprehensive North American paid media program. The customer faced challenges connecting with IT and business leaders due to internal complexity, regional silos, and a fragmented marketing structure. Previous partnerships had failed to deliver strategic alignment or measurable results, leading to campaign delays, underutilized budgets, and constrained performance.

The solution was an integrated, full-funnel media framework managed by Walker Sands across Google Ads, LinkedIn, and Microsoft Ads. This included awareness campaigns, targeted lead generation, and dynamic retargeting, all supported by continuous creative and keyword optimization. The results were significant, with the campaigns delivering over 11 million impressions, a 400% increase in clicks, a 94% lift in leads (totaling 1,700), and a 54% reduction in cost per click, establishing a scalable foundation for sustainable performance marketing.

SoftwareONE