Case Study: Snapsheet builds brand awareness and industry credibility with Walker Sands Communications

Snapsheet earns 270 placements with Walker Sands Communications

Walker Sands Communications implemented a public relations and strategic communications program for Snapsheet, a provider of virtual claims technology for auto insurers. Snapsheet had successfully pivoted its business model but struggled to generate visibility and credibility with its new target audience of insurance carriers after rebranding, needing to shift from consumer buzz to industry authority.

The solution involved a comprehensive media relations and thought leadership campaign. Walker Sands secured top-tier media placements, positioned executives as experts, secured speaking engagements, and pursued industry awards. The results included 270 total media placements, 73 trade publication placements, multiple feature stories, and successful award wins, helping establish Snapsheet as a recognized innovator and thought leader in the InsurTech space within two years.

Snapsheet