Case Study: SiteLock boosts brand awareness and earns top-tier coverage with Walker Sands Communications

SiteLock earns 450 media placements with Walker Sands Communications

SiteLock, a leading cybersecurity provider, faced the challenge of increasing its brand awareness among small and mid-size business owners in a crowded market. They partnered with Walker Sands Communications to break through the noise and effectively communicate the importance of website security to their target audience and the media.

Walker Sands Communications implemented a comprehensive PR program that initially focused on securing high-volume media coverage. The strategy later evolved to target top-tier and feature placements through data-driven campaigns, including a report card on presidential candidates' cybersecurity. This approach secured 450 total media placements over two years, exceeding initial goals by 80% and feature placement goals by 250%, successfully establishing SiteLock as a thought leader.

SiteLock