Case Study: SecureNet Payment Systems drives acquisition and brand growth with Walker Sands Communications

SecureNet Payment Systems earns 250+ placements and 1,200 followers with Walker Sands Communications

SecureNet Payment Systems, a provider of cloud-based commerce technology, faced a challenge of low brand awareness and credibility within the payments industry, hindering its acquisition goals. The company enlisted Walker Sands Communications for a strategic PR program to elevate its profile among developers, partners, and investors.

Walker Sands implemented a comprehensive media relations and thought leadership campaign for SecureNet, which led to its acquisition by Worldpay. Following the acquisition, Walker Sands expanded its work as the agency of record for Worldpay US, managing content, social media, and product launch PR. The results were substantial, with over 250 media placements in top-tier outlets, a tripled social media engagement rate, and significant industry recognition, all contributing to Worldpay US establishing a leading market position.