Case Study: Promevo achieves pipeline growth and brand credibility with Walker Sands

Promevo generates $320,000+ in pipeline in just over 3 months with Walker Sands Communications

Promevo, a Google Premier Partner and SaaS cloud company, needed to generate high-quality leads and build a robust sales pipeline on a tight budget and timeline. They also faced the challenge of differentiating themselves in a crowded marketplace of Google partners to be seen as a holistic IT partner rather than an interchangeable extension of Google. They turned to vendor Walker Sands for a strategic paid media and PR solution.

Walker Sands implemented a two-phase solution, first launching a comprehensive paid media program targeting SMB decision-makers on Google and LinkedIn. This was followed by a strategic PR initiative to build credibility through thought leadership and newsjacking. The paid media efforts generated 115 marketing qualified leads and over $320,000 in pipeline revenue with a 254% return on ad spend. The PR program secured 22 placements, including 10 in tier 1 outlets. Combined, these Walker Sands programs helped Promevo exceed its aggressive growth goals.

Promevo