Case Study: Priority Commerce boosts AI visibility and conversions with Walker Sands' GEO + SEO strategy

Priority Commerce boosts AI-sourced traffic 470% with Walker Sands Communications

Priority Commerce, a fintech platform specializing in payments, banking, and payables, faced a significant challenge as generative AI began to reshape search. The company lacked visibility in new AI-powered search experiences, with legacy content and technical gaps preventing it from appearing in critical, high-intent moments. To reclaim its position, Priority Commerce partnered with Walker Sands for an integrated generative engine optimization (GEO) strategy.

Walker Sands implemented a multi-layered GEO and SEO program that included comprehensive keyword research, technical audits, and content evolution optimized for both traditional and generative search. This solution involved refining structured data and creating a robust content pipeline tailored to core fintech themes. The results were substantial, including a 470% increase in monthly AI-sourced traffic and a 75% increase in question-based search impressions. Most importantly, the strategy directly drove 30 high-value conversions from AI sources, establishing Priority Commerce as a generative-ready leader in its market.

Priority Commerce