Case Study: PEAR Health Labs repositions Aaptiv for B2B wellness audiences with Walker Sands Communications

PEAR Health Labs refreshes Aaptiv for B2B wellness audiences with Walker Sands

PEAR Health Labs, operating through its product Aaptiv, faced a challenge as it pivoted from a consumer fitness app to a B2B wellness solution. They needed to refresh their brand to engage new audiences like HR leaders and Medicare decision-makers, moving beyond their previous image to highlight their personalized, AI-driven approach to workplace wellness. They enlisted Walker Sands for support in developing a unified narrative.

Walker Sands developed a comprehensive brand refresh for Aaptiv, centered around an encouraging "Let's Go" theme with supportive copy and vibrant, active visuals. The solution included a new brand manual, website graphics, and refreshed web copy. This repositioned Aaptiv as an accessible wellness partner and empowered them to effectively reach prospective B2B customers with a cohesive message.

PEAR Health Labs