Case Study: Package Concierge boosts lead quality and conversions with Walker Sands paid digital strategy

Package Concierge® reduces low-quality contacts by 43% with Walker Sands Communications

Package Concierge®, a leader in smart locker and package management, faced the challenge of scaling high-quality lead generation across multiple industry verticals with limited budget and internal marketing resources. They partnered with Walker Sands to build a strategic, high-impact paid media program capable of driving qualified pipeline while improving overall marketing operations and attribution.

Walker Sands implemented a phased strategy involving paid search optimization, precision LinkedIn targeting, and dynamic remarketing, supported by enhanced marketing operations in HubSpot and Salesforce. This solution led to significant performance improvements, including a 100% year-over-year increase in conversion rate on Microsoft Search and a 43% reduction in low-quality database contacts, establishing a scalable foundation for growth.

Package Concierge®