Case Study: NovoEd boosts brand visibility and website performance with Walker Sands Communications

NovoEd boosts web traffic 102% with Walker Sands Communications

NovoEd, an enterprise learning and development platform, faced challenges differentiating itself in a crowded market. It struggled to communicate its unique value for teaching soft skills and needed to refine its brand messaging, redesign its underperforming website, and build its thought leadership presence. To address this, NovoEd partnered with Walker Sands for an integrated brand, web, and public relations program.

Walker Sands executed a full rebrand under the concept "Where Brilliance Converges," redesigned the website for performance and conversions, and launched a strategic PR program. The results were significant, including a 532% increase in contact form fills, a 208% improvement in site performance, and a 102% increase in web traffic. The PR program exceeded its goals with seven media placements. Walker Sands successfully repositioned NovoEd as a tech-forward innovator, leading to a long-term partnership.

NovoEd