Case Study: NMI boosts website engagement with Walker Sands Communications

NMI boosts new users by nearly 20% with Walker Sands Communications

Walker Sands Communications helped NMI, a payment solutions provider, overcome a disjointed web presence and an outdated illustration library. Following an acquisition, NMI's website had fragmented messaging and a difficult CMS, while its existing illustrations failed to convey an approachable and inclusive brand identity.

The vendor implemented a comprehensive website redesign and illustration refresh. Walker Sands developed user personas, a new sitemap, and flexible design modules within Craft CMS, alongside creating a fully customizable illustration library prioritizing diversity. This solution delivered a more cohesive brand application and drove measurable growth, including a nearly 20% increase in new users to the site.

NMI