Case Study: Newark element14 boosts sales, media coverage, and industry leadership with Walker Sands Communications

Newark element14 earns a placement a day and boosts sales 67% with Walker Sands Communications

Newark element14, a supplier of engineering technology solutions, faced the challenge of re-establishing its reputation as an industry leader and differentiating itself from new competitors. To regain its top share of voice and develop a unique brand identity, the company engaged the vendor Walker Sands for a comprehensive public relations and thought leadership program.

Walker Sands implemented a diversified PR program that included product launch campaigns, an award-winning #ImAnEngineer content platform, a roster of internal thought leaders, and community engagement initiatives. As a result, Newark element14 averaged one media placement per day, generating millions of impressions and significant social media engagement. The program also led to a 67% growth in sales following a product launch, a 430% increase in community membership, and a substantial improvement in SEO metrics, successfully establishing the company as an industry leader.

Newark element14