Case Study: Newark element14 amplifies engineers’ voices with Walker Sands’ #ImAnEngineer campaign

Newark element14 drives 13,500 monthly visitors with Walker Sands

Newark element14, a distributor of technology products, sought to change the negative public perception of engineers. They partnered with the vendor Walker Sands to develop the #ImAnEngineer campaign, which used an integrated mix of content marketing, public relations, and digital strategies to address this challenge.

Walker Sands built a dedicated website, ImAnEngineer.com, and produced a steady stream of content including news articles, engineer profiles, and research reports. This solution drove an average of 13,500 unique visitors per month to the site, generated significant social media engagement, and secured media placements in trade outlets. The campaign also organically produced hundreds of email subscribers, successfully creating a platform that celebrated engineers' work.

Newark element14