Case Study: Newark element14 achieves 67% Raspberry Pi sales growth with Walker Sands Communications

Newark element14 boosts Raspberry Pi sales 67% with Walker Sands Communications

Newark element14, a high-service electronics distributor, partnered with the Raspberry Pi Foundation and their PR agency-of-record, Walker Sands, to launch the new Raspberry Pi 2 Model B globally. Their challenge was to capture significant market share over competitors and drive sales for the new product and its exclusive accessories following its first major update in years.

Walker Sands implemented a comprehensive PR strategy that included media pre-briefings, social media engagement, influencer marketing with YouTube vloggers, and product giveaways. This solution generated 84 media placements in the launch month and significant social shares. As a result, Walker Sands helped Newark element14 achieve a 67 percent growth in Raspberry Pi sales over six months.

Newark element14